The headings in your site copy are arguably very important because depressing research shows that the majority of people only read headlines on the Internet. We’ve dug deep into this data to present you with an authoritative guide to typography best practices on the Internet. However, we scoured the web and found this seminal bit of research from Smashing Magazine into the current, best practices of typography, which are eye-opening, to say the least. What sort of fonts are the most readable? Which fonts are easy for readers to skim through? What about fonts that are legible?īecause of all of these questions and considerations, it’s not that easy to nail typography for a website on the first try. In his quest to make type both functional and attractive to the reader, he has to consider a bunch of different factors when planning the information architecture of the site. The smart web designer knows this and will therefore devote a lot of careful thought and deliberation to getting typography right on any site that he’s working on. The Internet is all about content, and content means text and words. This makes a world of sense when you think about it. After all, there’s a reason that web design is 95% typography. Look around the Internet, and note how typography absolutely dominates web design in every aspect.

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